Sentinel · Jon Osprex
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Sign out · Latest report: Funnel audit · Sep 14

Dashboards

One page per business: ad spend, CPM, CTR, all the way through leads, booked, showed, closed and ROAS. Pick a business, then a date range.

Osprex AI

osprex.ai custom builds + REI demos. Meta accounts Osprex AI and Osprex AI - Custom Solutions.

7-day spend…

NEPQ REI

Wholesale Sales Academy: Skool, VSL / DFY, masterclass, Think About It. Meta account NEPQ REI.

7-day spend…

All accounts · by ad

The detailed per-ad and per-source table across every account, with junk-lead flags and VSL watch depth.
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Funnel ad click → lead → booked → showed → closed, with cost per step

Campaigns Meta delivery for this business's ad accounts in the range

Placements

Leads by source GHL contacts created in range

Cash collected Whop payments with status paid in the range, net of refunds · "new" = first-ever payment from that customer

GHL opportunities won marked Won in the range · Cash Collected field, else opportunity value

Leads

Times are UTC-5. Leads = GHL contacts created in the range attributed to this business (Meta campaign → ad account first, then tags); junk = non-US/invalid phone, gibberish name, dotted email, or a dialer "invalid number" disposition and is excluded from cost math. Showed needs a showed disposition or tag; until dispositions are entered it reads 0. Closed = customers whose first-ever Whop payment landed in the range; revenue = all Whop payments paid in the range net of refunds (installments from older customers included), so ROAS on short ranges is noisy and lags the ad spend that produced it. Ad spend, CPM and CTR come straight from Meta.