Dashboards/Osprex Custom Solutions
Account performance

Osprex Custom Solutions

From first click to closed deal. One account, one clear view.

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The conversion path

Reported events for the period; each source has its own attribution window.

Where the spend is going

Delivery and attributed conversions from this Meta account only.

Your next creative test

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How these numbers are measured
Spend & impressions
Meta delivery for ad account 1851655058936803, in its reporting timezone and currency.
Form fills
Meta-attributed Lead events, including its supported lead sources. These are not a raw count of every form submission. Untracked or unattributed submissions are excluded.
Booked calls
Meta-attributed Schedule events. These can differ from the calendar's booking count because of attribution windows and tracking coverage.
Closed
GHL opportunities marked Won in the selected period (UTC-5), joined to this account by the contact's ad or campaign ID. Last-touch identifiers take priority; first-touch campaign ID is used only when last-touch identifiers are absent. Funnel tags alone are insufficient. Unattributed opportunities are excluded. This is a count of opportunities, not unique customers.
CTR
Meta link clicks divided by impressions. Totals are weighted by impressions, not averaged across ads.
Landing page views
Meta-attributed landing_page_view actions, not link clicks.
VSL playrate
An estimate: account-attributed unique VSL visitors with a play event divided by Meta landing page views. Visitors are dated by first play (UTC-5), matched by ad ID or a linked CRM contact. These sources and attribution windows differ; this is not a same-session rate. Missing attribution or an inconsistent denominator shows unavailable, not zero.
Ad suggestions
Draft ideas only. Generating suggestions does not publish ads or change campaigns, budgets, or follow-up workflows. Suggestions are generated inside Sentinel using account metrics and a curated set of ad angles. No report data is sent to an external AI provider.

Account data stays within your existing Sentinel sign-in.

Leads

Who filled out the form, whether they booked, and what they told you.

The selected date range applies to when the CRM contact was created. Click a lead to see their latest saved form answers.

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Lead details